SMYTHSON
PROJECT INFORMATION
CLIENT
Checkalow Limited
DESIGNER
Waldo Works
MATERIALS
Gris D and Bianco P marble: chevrons for external and internal flooring
Gris D: shelves
PHOTOGRAPHY
Marco Fazio
THE STORY
In collaboration with Smythson’s board of directors, including Creative Consultant Samantha Cameron, Waldo Works looked to the heart of the brand to relay a true sense of its place and origins. The store pays homage to the great London houses lost in the war, and is constructed as a series of private rooms. Seemingly monochromatic, the architectural shell is treated in shades of grey, to frame and emphasise the blocks of colours of the product. With a humorous take on Britishness, this greyscale represents a thick London sky and a nod towards the black houses of Mayfair, which disguised the dirt of pre-war London.
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